If you like labels we are a ‘Boutique Research Consultancy’ and we are best at offering strong, senior expertise together with care and flexibility for each of the projects we work for.
We typically conduct Discussion Groups, with or without the two-way mirror, online conversations, we visit people at their own place or stroll together with them the shelves of a supermarket or a shouk.
We interview experts, observe people on the street or their social media, we run workshops with brand managers or consumers or with the two of them together.
We explore brand positioning, we thrive in cultural exploration, we love communication research, we do segmentation analysis, innovation workshops, inspiration get togethers.
Funky names to sell a fundamental skill are funny. But we don’t have any yet. Names not skills.
In a nutshell we do whatever is best in order to solve the riddles of each project and understand the given target group in the least artificial way possible. We do not moderate, we help people recognise and express their views & feelings for any topic imaginable.
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