Vangelis* started it. He is in research since 2008, after a short stint in advertising, and for the most part of it he was based in London, UK.
He has collaborated with companies such as Pepsico, Kellogg’s, Unilever, William Grants, Sainsbury’s, IKEA, Google, Nestle, P&G, Coca-Cola, Philips. He was lucky enough to have conducted fieldwork and studies in many different markets in Europe, Middle East and the USA from brand positioning and communication research to cultural exploration and segmentation.
In 2015, a paper he co-written and presented at the ESOMAR Congress in Dublin was nominated for Best Paper of the Year.**
Apart from London he has also worked and lived in quite diverse places such as Lima, Peru and Erbil, Iraq.
He recently returned to Athens and started Long Lust because he wants to use his professional and life experience to help brands connect with their target in a more meaningful and thus effective way. He also missed the sun, food and lustful chaos of this city.