What we can do for you
The main areas
of our expertise
Strategy evaluation / Positioning, segmentation, targeting assessment / Communication research /
Shopper exploration / Packaging & design research /
Brand name testing / Concept testing / Price elasticity / Taste testing / New product development /
Competition analysis / Cultural deep dive
Strategy evaluation / Positioning, segmentation, targeting assessment
Communication research / Shopper exploration / Packaging & design research / Brand name testing / Concept testing / Price elasticity / Taste testing / New product development / Competition analysis / Cultural deep dive
THE SECTORS
WE TYPICALLY STUDY
FMCGs / Spirits & Beverages / Telecommunications Technology / Culture / Automotive / Energy Health / Banks & Finance / Not for profit
THE TOOLS
WE USE
THE TOOLS WE USE
Interacting with people
Group discussions / Online forums / Personal interviews / Video research / Expert interviews / Mobile research / Questionnaires / Ethnographies
Observing people & data
Desk research / Social Media observation / Semiotics / Database architecture / Operational analysis including sales, distribution and customer dispersion
Talking with brand & marketing teams
Workshops / Research training / Deep dive on past research decks
These lists are definitely non exhaustive. From our point of view, each project is an opportunity to develop bespoke approaches on all elements of the project.
We have the experience, passion and flexibility to build the solution to your business challenge, rather than fit your project to pre-described solutions.