What we can do for you

The main areas
of our expertise

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Strategy evaluation Positioning, segmentation, targeting assessment Communication research 

Shopper exploration Packaging & design research 

Brand name testing Concept testing Price elasticity Taste testing New product development 

Competition analysis Cultural deep dive

Strategy evaluation Positioning, segmentation, targeting assessment 
Communication research Shopper exploration Packaging & design research Brand name testing Concept testing Price elasticity Taste testing New product development Competition analysis Cultural deep dive

THE SECTORS
WE TYPICALLY STUDY

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FMCGs / Spirits & Beverages  Telecommunications Technology Culture Automotive Energy Health Banks & Finance Not for profit

THE TOOLS
WE USE

THE TOOLS WE USE

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talk

Interacting with people

Group discussions / Online forums / Personal interviews / Video research / Expert interviews / Mobile research / Questionnaires / Ethnographies

observe

Observing people & data

Desk research / Social Media observation / Semiotics / Database architecture / Operational analysis including sales, distribution and customer dispersion

groups

Talking with brand & marketing teams

Workshops / Research training / Deep dive on past research decks

These lists are definitely non exhaustive. From our point of view, each project is an opportunity to develop bespoke approaches on all elements of the project.

We have the experience, passion and flexibility to build the solution to your business challenge, rather than fit your project to pre-described solutions.