Quantitative research about customers’ views around Greek super markets. It was presented at the 14th Food Retail Conference.
We collaborated with Greenpeace to study the level of knowledge and interest Greeks have around renewable energy and energy communities.
We run a qual & quant study to understand what super market customers desire, how they evaluate the different stores, how different buying motivations create different customer tribes.
We wanted to test if segmenting the population on the basis of the emotions we go through this period makes sense. And it does.
A study we run at the beginning of the lockdown in Greece to understand how people experience it and its implications for marketing and communication.
In collaboration with a group of actors, directors, musicians and choreographers we aimed to examine how people feel about the live shows, the ban on them and how they evaluate alternative ideas for the future of the shows and performances.
We are very happy with the impact our work had and we’d like to share some of its media coverage in case you’d like to read further.
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